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Butaca

Uruguay

"The Candidate" delivers a behind-the-scenes tale of a campaign being run in an effort to get nondescript millionaire Martin Marchand (Diego de Paula) elected to office. A team of advisers is brought in to manufacture the image of Marchand, producing social media profiles, commercials and a new public persona. Conflict arises when it is revealed that not everyone is who they present themselves to be. At his country estate, a rich businessman who wants to be president is groomed by a campaign team to create an image palatable to middle-class voters.

Martín Marchand se lanza a la contienda política. Por su desempeño en las redes sociales, una estructura política tradicional le invita a integrar su lista. Martín convoca a técnicos y asesores para crear su imagen de campaña. Pero un infiltrado que intenta recabar información sobre la inminente alianza electoral instalará un clima de desconfianza.

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